Recruitment and Marketing Strategic Plan

Goal:   Effectively promote St. Peter Chanel to increase enrollment

2007-2008 Accomplishments

•      Placed billboards on Highway 3125 in Paulina, Highway 20 in Vacherie, and a sign in

           Longview Park advertising St. Peter Chanel

•      Promoted Catholic education during Catholic Schools Week with activities on the 

   Eastbank and Westbank

•      Mailed Alumni and Friends Newsletters in July and January

•      Continued the “Bearly Recruiting” Program for all newly baptized infants in the cluster 

           by sending Christmas and birthday cards

•      Invited prospective pre-kindergarten and kindergarten students to spend a morning at 

           school on “Friends Day” in February

•      Invited alumni and prospective students to the Spring Festival

•      Held the annual Autumn Dance and forwarded all proceeds to the gym fund

•      Assigned a staff member to attend diocesan meetings for development directors

•      Promoted St. Peter Chanel at the annual Golf Tournament

2007-08 Action Items

•      Recognize an SPC Family of the Month

•      Follow-up inquiries about SPC by personally contacting families

•      Create a prospective student/family information sheet

•      Assist chair couples in actively promoting the Capital Campaign

•      Work with ISPD on recruiting techniques and strategies

•      Investigate the feasibility of hiring a part-time Development Director

•      Send out congratulatory cards to former students in the news

•      Provide active participation in the events of Catholic Schools Week

•      Conduct a New Family Orientation